Sent with love from Cheryl

Take Care/of's quiz to get a recommendation for the best vitamins, protein, and more for your unique diet and lifestyle.

Enjoy 50% off your first month with code: crxngd

Take the quiz
It was so simple to figure out what vitamins i should take — five minutes, and now I know what's right for me.
—Rachel N.

Vitamins and supplements you can trust

  • Tell us about yourself

    Answer a few easy questions about your goals, lifestyle and values. We’re here to listen.

  • See your recommendation

    We recommend the right vitamins and supplements tailored to your unique needs. Add or remove as you see fit.

  • Get personalized daily packs

    Receive a box of personalized packs each month. Adjust or cancel any time. Free shipping on orders over $30.

Tell us about yourself

Answer a few easy questions about your goals, lifestyle and values. We’re here to listen.

See your recommendation

We recommend the right vitamins and supplements tailored to your unique needs. Add or remove as you see fit.

Get personalized daily packs

Receive a box of personalized packs each month. Adjust or cancel any time. Free shipping on orders over $30.

What’s different?

No overwhelming aisles of fine print. No commissioned sales clerks. We'll send you a box of personalized daily vitamin packs and supplements monthly. We focus relentlessly on three things:

Honest guidance. Better ingredients. Tailored to you.

Photo of natural ingredients and measuring equipment

Honest Guidance

We promise to be honest with you. That means we’ll show you the research and be transparent about how established it is. We don't pretend all supplements have equal levels of scientific evidence or traditional history — because that isn't the truth. But we will always show our work and tailor our guidance to you as an individual.

See our promise
Photo of ocean water on rocks

Better Ingredients

Our research and development team has traveled the globe so we can provide the most effective, bioavailable, and sustainable ingredients possible. We’re transparent about our supply chain, because we build products we want to take. And then we deliver them straight to your door.

See the difference

Build a healthy habit

Download our App to unlock savings, set reminders, and learn how your vitamins boost your health along the way. We'll help you build your habit and keep it up.

Get the app