You do you

Everyone has a different path to personal health, and we're here to help you find yours. We believe in the power of technology, science, and human empathy to make the journey simpler. Let us help take care of you.

Meet the founders

Craig Elbert and Akash Shah founded Care/of in New York City in 2016, possibly in Washington Square Park, but it's hard to tell exactly with these types of things.

Akash Shah

Head of Product, Co-founder
    B-12

    because a vegetarian diet isn't so much about the B-12

    Ashwagandha

    because Ashwagandha + hip-hop is the ultimate way to de-stress

    Calcium Plus

    because his dad, a doctor, emphasizes healthy bones

    Veggie Omega

    because reimagining personal health requires brainpower

Craig Elbert

CEO, Co-founder
    Rhodiola

    because his 1-year-old son requires him to have lots of energy

    Omega-3 Fish Oil

    because, as an Iowan (repping Des Moines), he doesn't much like fish

    Magnesium

    because launching a company requires stress & sleep management

    Vitamin D

    because like many New Yorkers, he's been told he's deficient in it

Meet our team

The Care/of team brings together people passionate about: vitamins & supplements, personal health, design, technology, e-commerce, Pizza Fridays, and bowling... in no specific order. Learn more about what makes us unique.

C/O New York

We're headquartered in New York in one of our favorite neighborhoods. Common group hangs include jaunts to a local neighborhood bar, hearty debates over sitting desks vs standing desks, and official business meetings with our once-a-week office dog, Shima.

C/O Vermont

Vermont is home to our Research & Development team and our Supply Chain team. It's R&D with a view – they regularly send photos of beautiful Vermont and of their latest hikes.

A few fun facts

Our daily vitamin packs range from

2 – 14

(Yep, Sheila has 14…)

Our favorite ways to de-stress:

Work out

62%

Meditate

16%

Happy hour

15%

Gardening

7%

The ones we take care of

32 plants

6 cats

3 kids & a baby

1 dog

Our top health goals

More energy (!)

39%

Less stress

29%

Healthy heart

18%

Better digestion

14%

Want to join our team?

Email careers@takecareof.com