You do you

Everyone has a different path to personal health, and we're here to help you find yours. We believe in the power of technology, science, and human empathy to make the journey simpler. Let us help take care of you.

Meet the founders

Craig Elbert and Akash Shah founded Care/of in New York City in 2016, possibly in Washington Square Park, but it's hard to tell exactly with these types of things.

Akash Shah

Head of Product, Co-founder

B-12

because a vegetarian diet isn't so much about the B-12

Ashwagandha

because Ashwagandha + hip-hop is the ultimate way to de-stress

Calcium Plus

because his dad, a doctor, emphasizes healthy bones

Veggie Omega

because reimagining personal health requires brainpower

Craig Elbert

CEO, Co-founder

Rhodiola

because his 1-year-old son requires him to have lots of energy

Fish Oil

because, as an Iowan (repping Des Moines), he doesn't much like fish

Magnesium

because launching a company requires stress & sleep management

Vitamin D

because like many New Yorkers, he's been told he's deficient in it

Meet our team

The Care/of team brings together people passionate about: vitamins & supplements, personal health, design, technology, e-commerce, Pizza Fridays, and bowling... in no specific order. Learn more about what makes us unique.

A few fun facts

Our daily vitamin packs range from

2 – 14

(Yep, Sheila has 14…)

Our favorite ways to de-stress:

Work out

62%
Meditate
16%
Happy hour
15%
Gardening
7%

The ones we take care of

32 plants

6 cats
3 kids & a baby
1 dog

Our top health goals

More energy (!)

39%
Less stress
29%
Healthy heart
18%
Better digestion
14%

Want to join our team?

Email careers@takecareof.com