We promise to be honest with you. It's simple and may even sound mundane. But in an industry overrun with false labels, magic pills, and asterisks, we're here to deliver it to you straight.
We promise to be transparent
We promise to choose wisely
We promise to give honest guidance
How we evaluate products
Scientific research is nuanced and dynamic. We recognize this by classifying each product based upon a review of existing research. Our evaluation criteria includes the number of studies, consistency of results, magnitude of results, and methodology characteristics.
Some studies with positive results, but others that have been less conclusive
Most research is relatively recent, but promising
High quality studies performed with positive results
Very Strong Research
Near scientific consensus based upon high quality studies
These products have been trusted across cultures for centuries
Backed by Science
Joel B. Mason, M.D.
Tufts USDA Human Nutrition Research Center on Aging
As a Senior Scientist and Director of the Vitamins and Carcinogenesis Laboratory in the Human Nutrition Research Center on Aging at Tufts University, Dr. Mason has extensively studied human nutrition and vitamins, including the role of folic acid in our bodies.
Christina Economos, Ph.D.
Tufts University, Friedman School of Nutrition Science and Policy
Dr. Economos has focused her research on domestic nutrition issues, studying the link between gaps in childhood nutrition and osteoporosis and obesity. Her research has inspired health interventions funded by the CDC, NIH, and other public health institutions.
Eric B. Rimm, Sc.D.
Harvard T.H. Chan School of Public Health
As a Professor of Epidemiology and Nutrition, Dr. Rimm served on the scientific advisory committee for the 2010 U.S. Dietary Guidelines for Americans and has extensively studied the link between diet and cardiovascular disease, translating his findings into effective public health interventions.
Maura Henninger, N.D.
Dr. Henninger is a practicing naturopathic physician with a doctoral degree in Naturopathic Medicine. As a naturopathic doctor, she collaborates with conventional doctors to treat her patients, with the philosophy that wellness can be achieved through a blend of conventional intervention and natural and holistic therapies.
Jeffrey Gladd, M.D.
Dr. Gladd is a practicing physician with over 10 years of experience who has studied integrative medicine at the University of Arizona under the direction of Dr. Andrew Weil. As an integrative doctor, Dr. Gladd employs an approach to wellness that takes into consideration a patient’s physical, mental, and emotional health and prioritizes the use of natural interventions when possible.