Honesty is the foundation of our recommendations. Our algorithm takes into account details about your personal health goals and lifestyle as well as clinical research - think thousands of studies - about the efficacy of different supplements. We recommend the products that will be most effective in supporting your unique health needs.
You deserve to know what’s in the vitamins and supplements you’re taking. Transparency means being honest about our sourcing practices and supply chain. Because we have nothing to hide, we tell you where everything is from. Every single time. And we promise that what’s printed on our labels is what is in our product.
Scientific research is nuanced and dynamic. We recognize this by classifying each product based upon a review of existing research. Our evaluation criteria includes the number of studies, consistency of results, magnitude of results, and methodology characteristics.
Our Scientific Advisory Board is comprised of leading doctors, scientists, and nutrition experts. We work with them closely on our product development, recommendation logic, and to stay on top of the latest research findings.